At the Game Developers Conference (GDC) 2024, the spotlight was on artificial intelligence, with leading tech companies, including Nvidia, Convai, and Ubisoft, showcasing their latest advancements. Nvidia dazzled attendees with its cutting-edge chipsets, while software companies demonstrated AI's potential to revolutionize gameplay and character interaction. Convai introduced tools enabling AI bots to serve as dynamic guides in games, enhancing player engagement through personalized interactions and memory recall. Meanwhile, Ubisoft's demo featured Neo NPCs, offering players conversational gameplay and a more immersive narrative experience. These developments represent a significant leap forward in gaming, offering a glimpse into a future where AI characters possess unparalleled realism and depth, fundamentally changing game design and player interaction.