Spotify has launched a beta feature that allows users to create personalized playlists using AI, based on custom prompts. Available initially in the UK and Australia for Android and iOS users, this innovative tool accepts a wide array of prompts, ranging from activities and emotions to movie characters and genres, to generate unique playlists tailored to each user's tastes. The technology leverages large language models to understand user requests and Spotify's rich personalization tech to craft playlists that reflect individual listening histories and preferences. Beyond creation, users can fine-tune their playlists with feedback commands and song removal options, ensuring every AI-generated playlist is as unique as the listener's own musical journey.