Meta has unveiled a revised approach to managing AI-generated content and deepfakes across its platforms, focusing on enhancing transparency through more comprehensive labeling rather than outright removal. Prompted by feedback from its Oversight Board, Meta plans to implement a “Made with AI” badge for a broader array of AI-manipulated media starting next month. This move aims to offer users additional context, particularly for content that could mislead the public on significant matters. By adopting a strategy that leans towards labeling instead of takedowns, Meta addresses the delicate balance between mitigating misinformation and safeguarding free speech. This adjustment aligns with the broader industry and regulatory expectations, especially in a year filled with critical elections worldwide, signaling a shift towards greater transparency and user empowerment in content consumption.