Layla, a burgeoning travel startup, has expanded its horizons by acquiring Roam Around, an innovative AI itinerary builder known for its rapid growth and extensive user engagement. Founded by ex-Google talent Shie Gabbai, Roam Around boasts a track record of creating over 10 million itineraries, attracting half a million monthly visitors to its platform. This strategic acquisition brings together Layla's AI-driven trip planning capabilities with Roam Around's robust itinerary crafting and partnerships, aiming to offer travelers a seamless planning experience. Layla co-founder Saad Saeed envisions this merger as a blend of both companies' strengths, promising users an enriched array of travel options and insights. As Layla integrates Roam Around's offerings, the transition will see a gradual phasing out of the Roam Around brand in favor of a unified, enhanced travel planning service under the Layla umbrella.