In response to the escalating threat posed by deepfakes, the Federal Trade Commission (FTC) is taking steps to amend an existing regulation aimed at prohibiting the impersonation of businesses or government entities, extending these protections to cover all consumers. This initiative, articulated by FTC Chair Lina Khan, targets the misuse of AI technologies, such as voice cloning, to perpetrate fraud on an unprecedented scale. The proposed rule modification would penalize the generation or distribution of deceptive AI-generated content, specifically targeting impersonation scams. This move is part of a broader effort to fortify defenses against AI-driven fraud, as public concern grows over the potential for deepfakes to undermine trust and security online.
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