The article titled “The other side of AI hype” from TechCrunch delves into the complexities and diverse implications of artificial intelligence, challenging the often oversimplified and exaggerated perceptions of AI. It emphasizes the need to understand AI beyond its hyped-up, sensationalist representation in media and popular culture. By examining AI's multifaceted nature, including its technical capabilities, ethical considerations, and impact on society and industries, the article provides a more nuanced view. It encourages readers to look at AI from various angles – from its potential in innovation and productivity to the challenges in regulation and ethical dilemmas it presents.